E-Commerce Archive

How Important Is Facebook Commerce?

To understand how important Facebook commerce will be, you’ll need to take a step back and realize just how large of a marketplace Facebook really is. There are currently over 600 million users with each user connecting to a minimum of 130 friends and roughly 80 different interest groups. Each of these users will spend time posting over 80 pieces of content on their profiles each month. All Facebook users worldwide spend over 600 billion minutes each month providing details about their lives and checking on details about others.

With these numbers, Facebook has become a powerhouse when it comes to online commerce. Many people call Facebook commerce ‘F-commerce’ because of its popularity and effectiveness. But there are many different ways a business owner can take advantage of this type of commerce and it’s not just selling through or within Facebook.

* Facilitated site selling

Many companies take complete advantage of this type of commerce because they can sell their products more effectively when tapping user interests and connections to back the purchasing process. You see, if you visit a site that has a like button and you are logged into Facebook, you will discover that there are people on the social network that have liked the product.

Some of the people may even be within a friend circle of your own. In many cases, if you visit a site that has a connection with this social network, your friend’s likes and reviews will be visible. This is called facilitated selling and works very effectively.

* Initiated selling

Businesses can set up storefronts on their respective pages. They show their products and services and once a person decides to make a purchase, they are then taken to the respective site to finish their checkout or shop for additional products.

* On site selling

This is when a business owner has decided to perform all sales and interaction with client’s right on the social network itself. This utilizes Facebook commerce to its full effectiveness. There are many companies that take advantage of this form of commerce and like it much more than the other ways listed above.

Regardless of the type of Facebook commerce you would like to get involved in, it’s important to understand the gravity that this type of commerce provides. It’s also important to know how using this type of commerce alone can help to grow your business in more ways than one.